Consumer research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviours of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research is a statistical science.

Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.

Business organisations nationwide turn to UNIFECS for insight before opening new businesses, considering new formats or fine tuning their service and product promotions. They need solid information on which to base their go-to-market plans. Comprehensive consumer research and market analysis can help businesses better understand their potential customers, the competition and the communities being considered.

UNIFECS’ consumer research services are uniquely positioned to provide the insight that helps grocery retailers keep pace with customer purchasing behaviour, build store traffic and outpace competition. Large and small grocery retailers each year tap these services to better understand a variety of business issues and factors at the local level, such as what's driving customer satisfaction, how to maximize advertising impact and how to best align store departments or new site considerations with local customer profiles. We gain our insight by talking to more than 30,000 consumers each year.

UNIFECS’ consumer research services include the following:

• Market studies
• Customer satisfaction research
• Local focus group research
• Advertisement distribution analysis
• Trade area analysis
• Consumer needs research
• 800/Internet research
• In-store kiosks
• Sales building opportunity analysis

UNIFECS’ consumer research services are specifically designed to meet your business needs.